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Home > Skin & Beauty > Hair & Scalp > Japanese Vs. Keratin Vs. Brazilian Blowout: Which Hair Treatment Is Better?

Japanese Vs. Keratin Vs. Brazilian Blowout: Which Hair Treatment Is Better?

September 28, 2023
9 min read
By Sarita Sanke, MD | Dermatology

In this article:

  • What to Choose: Japanese Treatment, Keratin Treatment, or Brazilian Blowout
  • What Actually Is a Keratin Hair Treatment?
  • What Actually Is a Japanese Hair Treatment?
  • What Actually Is a Brazilian Blowout?
  • What Happens During a Keratin Hair Treatment?
  • What Happens During a Japanese Hair Treatment?
  • What Happens During a Brazilian Blowout?
  • Most-Asked Questions
  • Final Word

As hair trends continue to evolve, many hair treatments have come to the surface, including hair treatment, keratin treatment, and Brazilian blowout. These three famous hair treatments have earned attention for their amazing impact on hair texture and build.

japanese vs keratin vs brazilian blowout hair treatment

A Japanese hair treatment is a procedure that intends to permanently straighten hair, providing a nice and polished look.

A keratin treatment concentrates on smoothening frizz and improving shine by infusing the hair with keratin protein. (1)

A Brazilian blowout uses keratin with other ingredients to deliver a temporary straightening result while also eliminating frizz. (2)

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Each treatment has its distinctive advantages, and figuring out their differences can help you select the treatment that best suits your hair.

Continue reading to dive deeper into these three hair treatments to find out which one is the ideal fit for you.

What to Choose: Japanese Treatment, Keratin Treatment, or Brazilian Blowout

FactorsKeratin Treatment Japanese TreatmentBrazilian Blowout Treatment
Main purposeSmoothens hair and reduces frizz Permanently changes hair texture to straighten the hairReduces frizz and makes the hair shiny
Main ingredientsKeratin protein, amino acidsChemicals relaxersKeratin protein with other chemicals such as formaldehyde
Issues targetedFrizz, dryness, and hair damageCurly and coily hair Frizzy hair
Suitability for hair typeSuitable for all hair typesPrimarily for tightly curly hair typesSuitable for all hair types
Mechanism of actionInfuses hair with keratinBreaks hair bonds to alter their structureForms a coating around hair shafts
Frequency of useEvery few months or as neededEvery few months or as neededEvery few months or as needed
Potential side effectsMinimal side effects Scalp irritation or burnsScalp irritation or hair damage

Consider these factors when deciding which method is best for you.

Permanent hair straightening

If you have tightly curly or coily hair and are looking forward to attaining a straighter look with a smoother style, you may want to go for a Japanese treatment. Japanese treatments deliver long-lasting results, but touch-ups are needed for newly grown hair.

Japanese treatments involve the restructuring of the hair bonds with the use of heat and chemicals, which is a complex process.

Keratin treatments and Brazilian blowouts can also straighten the hair but may be more convenient for lessening frizz than for permanent straightening.

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Taming frizz and achieving manageable hair

Keratin treatments focus on decreasing frizz and enhancing manageability. These treatments include infusion of the hair with keratin, a protein inherently found in the hair, to smoothen the hair and eliminate frizz.

This treatment is a recommended procedure for those looking to improve their hair’s texture and diminish frizz without entirely straightening the hair. (1)

Brazilian blowouts also deliver frizz deduction and enhanced manageability. They work by building a defensive coating around each hair strand, sealing the cuticles and reducing frizz. (2)

However, it’s worth pointing out that Brazilian blowouts may cause more adverse effects than keratin treatments. (3)

Reviving damaged hair

Keratin treatments have risen as a game-changer in the hair industry. If you’re struggling with damaged hair, these treatments can be a real redeemer.

Scientific examinations have demonstrated that applying keratin treatments to damaged hair provides remarkable results.

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One key benefit is the substantial boost in hair diameter, making your strands seem fuller and more voluminous, with a study documenting an up to a 49% increase.

So, if you’re aspiring to restore and rejuvenate your hair, keratin treatments may help. (1)

Colored or bleached hair

When it comes to looking after chemically treated hair, such as colored or bleached hair, keratin treatments can be helpful.

The procedure of coloring or bleaching hair can weaken it, making it susceptible to breakage and damage. The good news is that keratin treatments have been found to strengthen and nourish bleached hair.

So, if you have bleached hair, a keratin treatment can be an incredible option. (1)(4)

Heat styling habits

If you’re a regular user of heat styling devices such as flat irons or curling wands, you’ll be delighted to learn that there’s a hair treatment that can come to your help.

Keratin treatments have earned fame for their ability to safeguard your hair against heat deterioration. They improve your hair’s ability to handle high temperatures and maintain its structure.

By increasing your hair’s capacity to handle heat, keratin treatments function as a protective shield, greatly decreasing the danger of damage caused by heat styling. (4)

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Scalp sensitivity

When it comes to hair treatments, it’s crucial to assess your scalp’s sensitivity. Going for safer options can bring in a substantial difference in averting adverse responses.

Keratin treatments have earned fame as a good choice for sensitive scalp as they are associated with the least likelihood of causing adverse responses, according to experts.

In contrast, treatments such as Japanese treatments and Brazilian blowouts involve the use of harsh chemicals that can lead to scalp irritation. (5)

So, Japanese treatments and Brazilian blowouts may not be recommended for people with sensitive scalp.

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Potential side effects and drawbacks

When choosing a hair treatment, it’s important to consider its potential side effects and drawbacks.

As these treatments use chemicals and heat, they can cause dryness, brittleness, and hair breakage. They are also pretty expensive and require touch-ups every few months to maintain the shiny and smooth appearance of the hair.

Compared to the other two, keratin treatments show the least possible side effects if there is no use of chemicals such as formaldehyde.

What Actually Is a Keratin Hair Treatment?

Your hair is composed of a vital protein called keratin, which has an important role in conserving its structure and resilience. Damaged hair has a dull and weakened build. This is where keratin treatments come into play.

During a keratin treatment, the unique keratin molecules intensely penetrate the hair strands, delivering the much-needed nourishment and restoration. As a result, you can count on your hair to become better looking, smoother, and more manageable. (6)

Keratin treatments are particularly helpful for those with chemically treated or damaged hair. These treatments function by rejuvenating the protein balance in the hair, lessening frizz, enhancing hair texture, and improving the overall appearance of the hair. (6)

What Actually Is a Japanese Hair Treatment?

When it comes to attaining long-lasting straight hair, many people choose Japanese treatments, which are sold by various Japanese brands. These developments function by utilizing various chemical ingredients to modify the structure of the hair.

The active component in Japanese treatments is commonly ammonium thioglycolate, which breaks the disulfide bonds in the hair. This procedure readies the hair for straightening.

To preserve the straightened hair, an oxidizing agent such as hydrogen peroxide or sodium bromate is used.

What Actually Is a Brazilian Blowout?

Brazilian blowouts, also known as escova progressiva, is a popular hair technique that originated in Brazil. It offers a temporary solution for achieving straight hair that lasts for a few months.

The technique works by adding extra amino acids from a substance called keratin to the hair. This makes the hair fibers stick together and appear straighter.

To achieve this effect, a liquid containing formaldehyde gas or methylene glycol (known as formalin) is used. This liquid helps the amino acids from the keratin and the hair fibers bond together.

The use of formaldehyde in Brazilian blowouts has raised some concerns. Formaldehyde is a small molecule that can have health risks if not used properly.

What Happens During a Keratin Hair Treatment?

The process of keratin treatment commences with a careful hair wash using a clarifying shampoo to get rid of any product buildup or pollutants from the hair. After that, the keratin treatment is thoroughly used on the hair strands, letting them absorb the treatment for about 30 minutes.

To ensure desired results, heat is then applied, usually with a flat iron, to lock the keratin into the hair cuticles. Then, the hair goes through a mild rinse, leaving you with smoother, more manageable hair.

What Happens During a Japanese Hair Treatment?

During a Japanese hair treatment, your hair is rinsed to make sure it is free from any product buildup.

The treatment solution is then used, commonly including components such as amino acids, and is massaged into the hair. Then, a flat iron is used to seal the treatment into the hair.

Following the heat application, your hair is rinsed to remove any residue, leaving your hair silky, shiny, and manageable.

What Happens During a Brazilian Blowout?

During a Brazilian blowout, a treatment known for its straightening effects is used on clean hair. Then, a keratin-based formula is applied, which helps in reducing frizz. Next, the hair is dried and flat ironed.

Most-Asked Questions

How long do the outcomes of a Brazilian blowout last?

The outcomes of a Brazilian blowout can last up to 12 weeks.

Can keratin treatment be done on any hair type?

Keratin treatment is suitable for most hair types.

Do Japanese hair treatments involve the use of chemicals?

Yes, Japanese hair treatments use chemicals.

Can Japanese hair treatments cause damage to the hair?

Improper application or excessive use of heat in Japanese hair treatments can lead to hair damage.

Final Word

Japanese treatments provide long-lasting outcomes but come with the possibility of hair damage and high upkeep requirements.

Keratin treatments focus on replenishing the hair, lessening frizz, and improving manageability.

Brazilian blowouts create a transient straightening outcome while adding shine and smoothness to the hair.

Each treatment has its own benefits and drawbacks.

References
  1. Basit, A., Asghar, F., Sadaf, S., & Akhtar, M. W. (2018, October 24). Health Improvement of human hair and their reshaping using recombinant keratin K31. Biotechnology reports (Amsterdam, Netherlands). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6218806/
  2. Brazilian keratin hair treatment: A Review – Wiley Online Library. (n.d.-a). https://onlinelibrary.wiley.com/doi/10.1111/jocd.12030
  3. Greenhalgh, J. (2010, October 19). Blowing the whistle on “brazilian blowout” hair straightener. NPR. https://www.npr.org/sections/health-shots/2010/10/19/130667357/blowing-the-whistle-on-brazilian-blowout-hair-straightener
  4. Tinoco A;Gonçalves J;Silva C;Loureiro A;Gomes AC;Cavaco-Paulo A;Ribeiro A; (n.d.). Keratin-based particles for protection and restoration of hair properties. International journal of cosmetic science. https://pubmed.ncbi.nlm.nih.gov/30047992/
  5. Gavazzoni-Dias, M. F. R., Rochael, M., Vilar, E., Tanus, A., & Tosti, A. (2016, February). Eczema-like psoriasiform skin reaction due to Brazilian keratin treatment. Skin appendage disorders. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4857850/
  6. F. Cruz, C., M. Martins, J. Egipto, H. Osório, A. Ribeiro, & A. Cavaco-Paulo. (2017, November 6). Changing the shape of hair with keratin peptides. RSC Advances. https://pubs.rsc.org/en/content/articlehtml/2017/ra/c7ra10461h
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